“Here is a new spot for a brand of chips, from Saatchi & Saatchi Auckland. It’s a bit of sophisticated humour from the cultural centre of the world, New Zealand.”
It’s quite bizarre but still I like both the idea and execution!
Campaign Title: Borderline Talent
Ad Title: Pong Pong
Agency: Saatchi & Saatchi Auckland
Client: Griffin’s Foods
Product: SKOF
Director: Adam Gunser
Production Company: Automatic Films
ECD: Mike O’Sullivan
Copywriter: Matthew Page
Art Director: Carolyn Davis
Producer: Camillo Spath
DOP: Rob Marsh
Editor: Ian Bennett
Agency Producer: Vicky Rhedey
Sound: Liquid Studios
Some of you may remember the German blockbuster movie called Das Boot (1981, dir. Wolfgang Petersen) which is often recognized as the best submarine movie of all times. Polish pay-as-you-go mobile network Simpus made a brilliant parody of Das Boot in its latest campaign.
This campaign continues Simplus’ ongoing line of communication based on parodies of famous film genres. The TV spots are made to resemble a movie so much that a viewer may sometimes fail to recognize it as commercial at first.
Up to 600 free-of-charge minutes for surfacings
So far the best of Simplus’ TV commercials was the spot inspired by the famous horror movie The Others (2001, dir. Alejandro Amenabar) with Nicole Kidman -- check it out below.
Klient: Polkomtel/Simplus
Art Director: Andrzej Błachut
Copywriter: Marcin Mroczek
Creative Director: Artur Dynowski
Producent: Jacek Daniel
Reżyser: Maciej Kowalczuk (Chuk Chuk)
The film is called “Art & Copy”, I copied the synopsis below. The film explores the advertising and design industry and looks at campaigns that have transformed the world of advertising over the years. It opens in select cities on August 21.
Synopsis
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
OPENS IN SELECT CITIES
AUGUST 21, 2009 New York
IFC Center Chicago
Music Box Theatre Denver
Starz Filmcenter Seattle
Northwest Film Forum