The Ad Mad! – Creative Advertising, Art and Design blog

Color Sensitive Interactive Billboard from milton cj on Vimeo.

Really interesting concept by IBM, a billboard that reacts to color. It seems we’ll be seeing more of these in the future, and it’s exciting to see how it opens up the creative possibilities rather than the same old static billboard.

Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director, Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngernmaneerongroj
Photographer: Sun House

So what do you think? Is it a viral?

and also check the behind the scenes.

“These speed tests were filmed at actual web page rendering times. If you’re interested in the technical details, read on!
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Greenpeace raises awareness for forest preservation in this Australian ad for The World Cup.