“We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.”
Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp
“It’s called suicide because it’s your choice. Give up smoking: 0 8008 700 700.”
Advertising Agency: Mercury360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
Great new work from Ogilvy France, for Durecell ultra Credits:
Directed by : PLEIX
Country of production : France
Production company : Warm and fuzzy
Post house : Digital District
Beau Rivage Resort – Baggage belt
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