The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.
Advertising Agency: DDB/Rapp, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda, Glen Dickson
Account Service: Tess Doughty, Melissa Fullerton
“Here is a new spot for a brand of chips, from Saatchi & Saatchi Auckland. It’s a bit of sophisticated humour from the cultural centre of the world, New Zealand.”
It’s quite bizarre but still I like both the idea and execution!
Campaign Title: Borderline Talent
Ad Title: Pong Pong
Agency: Saatchi & Saatchi Auckland
Client: Griffin’s Foods
Product: SKOF
Director: Adam Gunser
Production Company: Automatic Films
ECD: Mike O’Sullivan
Copywriter: Matthew Page
Art Director: Carolyn Davis
Producer: Camillo Spath
DOP: Rob Marsh
Editor: Ian Bennett
Agency Producer: Vicky Rhedey
Sound: Liquid Studios
Parkinson’s Victoria: Skill Tester
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