Le Monde Magazine: Nipple
Great work by Publicis Conceil, Paris for Le Monde Magazine
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Gap: store upside down
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head.
I really like how they turned a quite simple concept into a shocking execution. Really efective.
BTW, sorry about the awful lack of posts lately, I’ve been really busy! Will try to keep up again!
Via
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Beau Rivage Resort – Baggage belt
“We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.”
Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009
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Volkswagen: Dream bubbles
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe
Copywriter: Peri van Papendorp
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Anti Smoking Help Line: Suicide
“It’s called suicide because it’s your choice. Give up smoking: 0 8008 700 700.”
Advertising Agency: Mercury360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
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