The Ad Mad! – Creative Advertising, Art and Design blog

Interesting idea and shocking execution on the streets.

Greenpeace Switzerland launched a national campaign against nuclear plants. Part of the campaign that includes posters and direct was a nationwide flashmob.

On May 25th, people were falling down in different places in Switzerland. That’s how we showed a possible nuclear cloud spreading the country within hours. Together with other footage the viral “Der Zonenplan” was produced. The clip was posted on the same evening (Mai 25th) on youtube.

Translation for the final board: “Do you know in which zone you’re living?” (according to the 3 zone around nuclear plants in Switzerland)

Agency: http://www.walker.ag

“This weekend Euro RSCG London launched the Dulux ‘Let’s colour’ campaign with a TV advert celebrating colour in four cities around the world. The project is called ‘Dulux Walls’ and focuses on a series of painting events in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).

The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.

Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’.

Title: Dulux Let’s Colour
Weblink: www.letscolourproject.com
Client: (Dulux) AkzoNobel Decorative Paints
Agency, City: Euro RSCG London
Director -- Adam Berg
Creative Director -- Fernanda Romano
Creative -- Fábio Abram
Creative -- Bráulio Kuwabara
Senior Planner -- Rebecca Moody
Agency TV Producer -- Jodie Sibson Potts
Production Company Producer- Ben Croker
Agency Account Director -- Ken Mulligan
Production Company- Stink Productions, London
Music title & Artist: “Go Do” – Jonsi

Advertising Agency: Scholz & Friends Berlin
Creative Director: Matthias Spaetgens, Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Director: Reto Caffi
Production Company: Element E Filmproduktion GmbH
Post Production: Deli Pictures GmbH
Music Arrangement: Supreme Music

Agency: Bold Ogilvy
Client: Cosmote
Executive:Creative Director Giannis Sideris
Creative Director: George Adamantidis
Copy :Mirto Politi
Art direction: Dorothea Lamprinopoulou
Strategic planning: Marina Triantafillidou, Michael Paredrakos
Account handling: Elias Mavidis, Panagiotis Chrisofi, Alexandra Gliati
Film Direction: by Andrew Margetson and Benjamin Edwards
Song: by Tobias Froberg What a day!

“Love free wi-fi”

Simple, even obvious, but yet really effective and clean.

Advertising Agency: DDB Sydney