Xdress.com is an online boutique for male cross dressers. Problem was lack of awareness and traffic to their website. Our solution was to create a memorable guerilla piece that can be easily applied. Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head.
I really like how they turned a quite simple concept into a shocking execution. Really efective.
BTW, sorry about the awful lack of posts lately, I’ve been really busy! Will try to keep up again!
“We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.”
Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009
Xdress.com
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