The Ad Mad! – Creative Advertising, Art and Design blog

This has been one of the most rewarded and talked-about “social media” projects in Poland in 2009.  The task was to awaken interest among young Polish people in one of the most courageous struggles in Poland’s history -- the Warsaw Uprising that took place in 1944, at the decline of World War II.  The Nazis suppressed the Uprising after 2 months of bloody combat which cost the life of 200 000 victims, mostly the young Polish fighters and Warsaw citizens.  The video below explains how the agency managed to connect the contemporary young people of 2009 with their peers who were fighting for freedom in 1944 with the use of Facebook and several of its tools.

Friends of Cancer Patients asked them to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. They came up with an ambient idea to highlight this fact: 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public. The initial reaction of the beach goers was shock, followed by an instant appreciation of the gesture; many of them even asking for free sunscreen.

Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad
Art Director: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi

Thanks Michelle for sending this one!

I generally don’t post this kind of things but it was a real pleasure going through this illustrator / designer portfolio. Also it’s a really nice website to navigate.

http://www.adhemas.com/

Enjoy!

“New website portfolio launch for world-renowned illustrative artist, Adhemas Batista that showcases his colorful and distinct illustrative style in a vast vertical-scrolling portfolio magazine spread. The third generation of Adhemas.com explores a new format for presenting a creative portfolio in Flash, that explores a long magazine layout format that showcases Adhemas’ vibrant illustrations front-and-center and visually tells each project’s “story.”

Full Site Credits:
Concept: Adhemas Batista
Art Direction: Adhemas Batista
Design: Adhemas Batista
Development: Keita Kuroki
Code: Keita Kuroki

Agency: Espaço/Z, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça