Archive for the ‘Inspiration’ Category

A Mate from the Past – 1944 LIVE

Friday, January 1st, 2010

This has been one of the most rewarded and talked-about “social media” projects in Poland in 2009.  The task was to awaken interest among young Polish people in one of the most courageous struggles in Poland’s history -- the Warsaw Uprising that took place in 1944, at the decline of World War II.  The Nazis suppressed the Uprising after 2 months of bloody combat which cost the life of 200 000 victims, mostly the young Polish fighters and Warsaw citizens.  The video below explains how the agency managed to connect the contemporary young people of 2009 with their peers who were fighting for freedom in 1944 with the use of Facebook and several of its tools.

Advertising Agency:  San Markos, Warsaw (Poland) and On Board PR
Client:  The Warsaw City Council
Creative Directors: Michał Berger, Tomasz Chojnacki
Copywriters: Agata Grosicka („Sosna”) &  Artur Klimek („Kostek”)
Art director: Michał Berger
Director: Bastien Loiseau-Majewski
Production House: Smakkir

Inspiration – Touch Tiempo by Non-Format

Wednesday, August 5th, 2009

Click to enlarge the creative ad / design

A recent work by the well known design studio Non-Format.

Just saw it around the web and really liked it. I’ll try to share this kind of works under the new category ‘Inspiration’, so expect more of these!