The Ad Mad! - Creative Advertising, Marketing and Design blog

Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin - a statistic the environmental organization found disturbing and wanted to act on.

DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.

The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.

Click here to visit the site.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creatives: Ant Simmons, Alex Wadelton
Designers: Jay Young, Ant Simmons, Alex Wadelton
Group Account Director: Kate O’Brien
Digital Art Director: Christof Ulbrich
Web Developer: Broook Windred

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Awesome scans of old comic book sound effects on Flickr. I love all the typographic work on these!

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Poster for EVENTBRAND - the leader in event industry in Ukraine.

It was done by Daniel Kryvoruchko, take a look at his online portfolio. The design is really beautiful and strong, and don’t miss all the details… here’s some close-ups:

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http://ecodazoo.com/

One of the funniest sites to navigate I’ve seen in a while…the animation is really smooth, and it makes you want to go through all the sections (don’t miss the pop up books for all the characters!). It might take a while to load but it’s worth it!

Agency: McCann Erickson Japan

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