VGT iPad interactive ad
Wednesday, April 13th, 2011
Interesting use of the iPad (or any similar touch tablets) possibilities in this interactive ad.
“The iPad version of DATUM magazine features an advertisement for a fictitious furrier. You can see a young lady wearing a fur coat. The iPad user, who wants to continue browsing, will now try to remove the advertisement by making that familiar finger-wipe movement, which, however, does not work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user tries, the more blood will appear.”
Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Director: Franz Merlicek
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Graphic Design: Stefan Öhner
Account Management: Markus Dammelhart
Digital Producer: Codewort publishing
Published: December 2010









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