Lego – Imagine
“Imagine.”
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope
Really well executed campaign, but when I first saw it I knew I had seen a similar idea before. After some research, I found this links:
Exhibit A, B & C.
So what do you think? Just another internet rip-off? The line “Imagine” definitely doesn’t add much to give the idea a new twist that works for Lego, but then again, it is a good looking campaign isn’t it?
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Posted by The Ad Mad on March 17th, 2012,
on Creative Advertising.
March 19th, 2012 at 3:34 pm
The black and yellow one. Who is it????
March 23rd, 2012 at 12:11 pm
Very nice campaign!
April 20th, 2012 at 6:05 am
These are amazing and so unique! Never seen anything like it! Managed to identify most of them, would have to say the South Park one is my favourite!
May 11th, 2012 at 11:56 pm
it’s a nice illustration. i always like lego ads
May 22nd, 2012 at 6:13 am
I really need to improve my imagination.
June 25th, 2012 at 5:30 pm
My son is going to love this ad!
@JT – What is the Black and Yellow one, I can’t figure it out either.
July 15th, 2012 at 2:48 am
Lego ads ignite my imagination. keeps me thinking..cool and creative. Thanks a bunch.
July 24th, 2012 at 8:16 am
Very nice, lego is one of the first creative tools we are exposed too.
Thanks
https://www.cheethambelljwt.com/