Chupa Chups – Life less serious
“Chupa Chups is all about a ‘Life Less Serious’. To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam’s business district. Together with street artist Saša Ostoja, his dedicated crew and a group of super creative kids, we got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life a little less serious.
This effort was part of our ‘Chupa Stoep Art’ campaign, where we encouraged kids all over The Netherlands to make their sidewalks less serious with their own ‘Stoep Art’ (sidewalk art) creations.”
Advertising Agency: Square Melon Amsterdam
Client: Perfetti van Melle Benelux B.V.
Brand: Chupa Chups
Creative Director: Frank Schippers
Creatives: Jesse Ridder, Jurriaan van Bokhoven
Illustrator: Saša Ostoja
Art-buyer/-producer: Camilo Kneppers
Director: Klaas Arie Westland
Editor: Jasper Verhorevoort
Account: Wendy Vork
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Posted by The Ad Mad on September 11th, 2011,
on Creative Advertising.
September 21st, 2011 at 8:55 am
I always love to see chupa-chups advertisements, it stick to the theme of being young and fun.and I think this is an effective ads for the product.
October 28th, 2011 at 11:52 am
I love this style of ad- where the company shows footage of a campaign they launched that doesn’t overtly seem like advertising. In the case of the chalk drawing, the company created a sort of attention grabbing, word of mouth spectacle that drew people together and got people talking about the brand. It seems to me like a clever form of murketing- murky marketing- and is a playful, young and fun way to present the brand.