The Ad Mad! – Creative Advertising, Art and Design blog

Color Sensitive Interactive Billboard from milton cj on Vimeo.

Really interesting concept by IBM, a billboard that reacts to color. It seems we’ll be seeing more of these in the future, and it’s exciting to see how it opens up the creative possibilities rather than the same old static billboard.

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Posted by The Ad Mad on August 7th, 2010, on Creative Advertising.