Greenpeace – nuclear zones
Interesting idea and shocking execution on the streets.
Greenpeace Switzerland launched a national campaign against nuclear plants. Part of the campaign that includes posters and direct was a nationwide flashmob.
On May 25th, people were falling down in different places in Switzerland. That’s how we showed a possible nuclear cloud spreading the country within hours. Together with other footage the viral “Der Zonenplan” was produced. The clip was posted on the same evening (Mai 25th) on youtube.
Translation for the final board: “Do you know in which zone you’re living?” (according to the 3 zone around nuclear plants in Switzerland)
Agency: http://www.walker.ag
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Posted by The Ad Mad on May 28th, 2010,
on Creative Advertising.
May 31st, 2010 at 11:34 am
[...] Via Marqué : Flashmob, Greenpeace, Nucléaire, Suisse Publié dans : Viral, Web ← 3M / Post it d’accord mais géant alors ! Soyez le premier à commencer une conversation ! [...]