Alfa Romeo: Shopping Trolley
As part of a sales promotion campaign, these ambient stunts in Belgium’s busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads “Your chance to own an Alfa Romeo” and invites people to discover all the reduced prices at www.alfaromeo.be.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Graphic Designer: Wim Sels
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke
Contacts: Alexandre De Preter, Cédric Donck
(3.25)
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Posted by The Ad Mad on January 20th, 2010,
on Creative Advertising.
February 11th, 2010 at 12:31 pm
I bet that was an eye-opener for the regulars at the mall, seeing an Alfa Mito sitting in a trolley like it was the most normal thing in the world.
Still, this is the kind of thing that draws attention to new cars. Car ads are often so generic and tedious that they all blur together but this is the kind of thing that sticks in the memory.
April 14th, 2010 at 2:32 pm
This is an awesome promotion. Its a great way to grab the audience’s attention, and shows the benefit of how easy it is to get the car in a really creative way. I wish I could have seen it!