Alfa Romeo: Shopping Trolley
As part of a sales promotion campaign, these ambient stunts in Belgium’s busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads “Your chance to own an Alfa Romeo” and invites people to discover all the reduced prices at www.alfaromeo.be.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Graphic Designer: Wim Sels
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke
Contacts: Alexandre De Preter, Cédric Donck
(3.25)
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Posted by The Ad Mad on January 20th, 2010,
on Creative Advertising.
February 11th, 2010 at 12:31 pm
I bet that was an eye-opener for the regulars at the mall, seeing an Alfa Mito sitting in a trolley like it was the most normal thing in the world.
Still, this is the kind of thing that draws attention to new cars. Car ads are often so generic and tedious that they all blur together but this is the kind of thing that sticks in the memory.
April 14th, 2010 at 2:32 pm
This is an awesome promotion. Its a great way to grab the audience’s attention, and shows the benefit of how easy it is to get the car in a really creative way. I wish I could have seen it!
April 22nd, 2011 at 12:59 am
Sometimes the best ads just grab you and you don’t forget them, but do you remember the product being sold? That is the art of great advertising.
May 12th, 2011 at 10:54 am
This is a brilliant advertising idea! It’s very creative and I’m sure it has caught the attention of many car lovers who’s looking to buy a car at a reduced price. Keep up the good work!
May 15th, 2011 at 10:50 am
Very very catchy and ingenious advertising! Totally agree with everyone here: the most successful advertisement is one that people actually remember. Does “last song syndrome” come to mind? Words the same.
Kudos to Duval Guillaume for conceptualizing this “eye-candy”
May 15th, 2011 at 10:50 am
Very very catchy and ingenious advertising! Totally agree with everyone here: the most successful advertisement is one that people actually remember. Does “last song syndrome” come to mind? Works the same.
Kudos to Duval Guillaume for conceptualizing this “eye-candy”
May 24th, 2011 at 4:02 pm
I love it!! I can not wait to see what they come up with next!
June 9th, 2011 at 12:47 am
That is just brilliant! Is the car held on by wires?
August 4th, 2011 at 9:11 pm
AMAZING! I wish I had the kind of mind that could come up with things like this! What a great way to get people excited about that car!
August 15th, 2011 at 12:44 pm
This is a stunningly spectacular ad campaign. This is the kind of ad that stops you in your tracks. Can you imagine just walking by? I think not…I would have to stand in awe and admire. And unlike many of the over priced Super Bowl ads I would actually remember the product being advertised.
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November 8th, 2011 at 3:01 pm
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November 26th, 2011 at 5:29 am
Wow! Now that certainly grabs people’s attention. I’m not even going to ask how they got that up there… lol.
December 28th, 2011 at 11:34 am
Wow I had to take a look at that ad for a few seconds before I realized what was going on! Very cool!
Now does the ad make you want to buy an Alfa Romeo? Ummm….probably not.
-DM