The Ad Mad! – Creative Advertising, Art and Design blog

Xdress.com is an online boutique for male cross dressers. Problem was lack of awareness and traffic to their website. Our solution was to create a memorable guerilla piece that can be easily applied. Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009

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Posted by The Ad Mad on December 8th, 2009, on Creative Advertising.