Gap: store upside down
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head.
I really like how they turned a quite simple concept into a shocking execution. Really efective.
BTW, sorry about the awful lack of posts lately, I’ve been really busy! Will try to keep up again!
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Posted by The Ad Mad on November 13th, 2009,
on Creative Advertising.
November 19th, 2009 at 12:52 pm
Great idea and even better execution! I would definitely go into a store if I saw this going on outside.
December 21st, 2009 at 3:48 am
awesome!!