Das Boot parody in Simplus’ commercial
Some of you may remember the German blockbuster movie called Das Boot (1981, dir. Wolfgang Petersen) which is often recognized as the best submarine movie of all times. Polish pay-as-you-go mobile network Simpus made a brilliant parody of Das Boot in its latest campaign.
This campaign continues Simplus’ ongoing line of communication based on parodies of famous film genres. The TV spots are made to resemble a movie so much that a viewer may sometimes fail to recognize it as commercial at first.
Up to 600 free-of-charge minutes for surfacings
So far the best of Simplus’ TV commercials was the spot inspired by the famous horror movie The Others (2001, dir. Alejandro Amenabar) with Nicole Kidman -- check it out below.
Klient: Polkomtel/Simplus
Art Director: Andrzej Błachut
Copywriter: Marcin Mroczek
Creative Director: Artur Dynowski
Producent: Jacek Daniel
Reżyser: Maciej Kowalczuk (Chuk Chuk)
(5.00)
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Posted by Piotr on August 23rd, 2009,
on Creative Advertising.
August 28th, 2009 at 9:30 am
[...] De Poolse telecommer Simplus schept er genoegen in om beroemde oude films te parodiëren, en er geestige, zeer knap gemaakte spotjes van te maken. Zie hun versies van het Duitse Das Boot uit 1981 en van The Others, de horrorfilm uit 2001, met Nicole Kidman. Via The Admad. [...]
September 12th, 2009 at 4:59 pm
[...] western movie, horror film (The Others), historical epic (French Revolution) and submarine movie (Das Boot). In its latest campaign entitled Italian Affair, Simplus has tackled the Italian movie Malena [...]
December 21st, 2009 at 6:48 am
interesting and cool..brilliant idea