IKEA “Staircase Drawer”
The objective of the communication was to highlight IKEA’s innovative ways to save space. The idea presents IKEA store’s main staircase as a chest of drawers with everything inside neatly organised, highlighting the efficient use of space in an impactful and larger-than-life manner. Bronze Cannes Lions Outdoor Winner.
Agency: Lowe & Partners Kuala Lumpur, Malaysia.
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Posted by The Ad Mad on July 2nd, 2009,
on Creative Advertising.