Australian Childhood Foundation: Invisible
““Neglected Children are made to feel invisible.”
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen.
Advertising Agency: JWT, Melbourne, Australia
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Posted by The Ad Mad on May 7th, 2009,
on Creative Advertising.