School of Visual Arts – Think
Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts. This campaign reflects that tradition by encouraging people everywhere to “Think” while also giving them a place to write down their thoughts.
Agency: KNARF New York, USA
Creative Director: Frank Anselmo
Art Directors: Jeseok Yi, Frank Anselmo
Copywriters: Frank Anselmo, Jeseok Yi
Photographer: Billy Siegrist



March 16th, 2009 at 3:14 pm
I know the point of the campaign was the idea of writing down idea anywhere. But the others aren’t practical as the paper is either too thin, too messy, or too small to be of use. But the note paper napkins are genius. Someone should produce those for real. People have been inventing things and using napkins on the spot for decades. Probably since paper napkins were invented. Ideas happen when gathered together and talking. Brill.
May 1st, 2009 at 12:54 pm
The sugar packet is actually my favorite since it is so small. I think that was the point, to use anything to write down your idea. Toilet paper is hilarious since we all know people sit on the toilet and think of god knows what. So what if the paper is thin? Brilliant! The napkins are the most obvious ones, but I guess you still gotta do it. Shelley, I think you’re confused. This is not a print ad. They were done. This is just a printed image of the executions. Very nice.
September 27th, 2009 at 2:24 pm
KNARF is a fraud. It doesn’t exist. Frank Anselmo is a FRAUD. He submits student work under the false pretense that his “agency” did it. Then he collects credit as a “creative director”. He’s a fraud and everything he has done or submitted has been a lie. BAN FRANK ANSELMO FROM ANY AND ALL ADVERTISING COMPETITIONS.
June 3rd, 2010 at 10:37 pm
We hear every day from all sectors of our society about the importance of education. Our politicians always run under the slogan of “I am for education“,” I want to change our educational system, so we can compete with other immerging countries .