Amanda Lear makes Kinder Bueno hot & sexy
Kinder Bueno used to be kids’ most desired premium chocolate bar in Poland. Ferrero, the company that owns Kinder Bueno brand, decided to extend that desire also to adults and thus double the sales of its chocolate bars. The TV spot that was created to achieve this goal quickly became one of the most successful, recognized and beloved commercials ever made in Poland. The spot was aired for several years since its premiere in 2004 and depicted sexy young adults relishing their Kinder Bueno in an almost erotic manner. The closing slogan is: Feed Your Senses. Not Only For Kids. The campaign surely changed the common perception of Kinder Bueno and helped to attract new consumers.
Advertising Agency: G7 Warsaw, Poland
Kinder Bueno‘s spot easily won the adults’ attention with its pure image content, but it also brought Amanda Lear, a completely forgotten disco star of the 1970s, back into fame as her song Enigma was extensively featured in the TV commercial. The campaign unintensionally promoted Enigma (Give a bit of mhm to me) back into radio playlists and favourite mobile ringtones charts. Whenever people heard Amanda Lear’s low-pitched sexy voice on the radio, Kinder Bueno was back on their mind as well.
Liked this post?
(3.86)
Suscribe:
Facebook |
Feed | Mail | Twitter
Posted by Piotr on March 13th, 2009,
on Animation and video.
November 19th, 2009 at 7:31 am
Hi, I found this website when i was searching for websites related to ringtones. I must say, your site is good. I like the theme too, its nice. I don’t have much time now to slowly read your website but I have bookmarked it and I also registered for your RSS feed. I will return in a day or two. Thanks for an informative website.