The Ad Mad! – Creative Advertising, Art and Design blog

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Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.

So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99″

Agency: They Amsterdam, The Netherlands.

Jawbone Bites Down on Noise

Video by Jawbone Films. Jawbone is a noise eliminating Bluetooth headset.
More videos from this brilliant campaign on the continuation:

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“Cold, provided by winter. Warmth, provided by Stove Top.”

The 10 heated shelters, primarily in downtown Chicago locations like Michigan Avenue and State Street, will have posters that read: “Cold, provided by winter. Warmth, provided by Stove Top.” The posters will also appear on 40 other bus shelters that will not have heated roofs. Kraft is arranging for the company that builds and maintains the bus shelters, JCDecaux North America, to heat them, trying to bring to life the warm feeling that consumers get when they eat stuffing, according to Kraft. Such “experiential marketing” is intended to entice consumers to experience products or brands tangibly rather than bombard them with pitches.

Agency: Draftfcb New York, USA.

Unwanted guests this year? Vote Chris Christmas Rodriguez to replace Santa this year. Mother london selfpromo 2007.

Edit: just found some more videos from the campaign, here they are:

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