The Ad Mad! – Creative Advertising, Art and Design blog

“Become the king of bluff”

Eurobest 2008 award winning campaign by Live Poker, a French Poker magazine. The ads presents three hilarious situations to demonstrate the skills required for an excellent game of Poker.

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Made in AKQA, a marketing & advertising agency.

Executive Creative Director: James Hilton
Creative Director: Colin Byrne/James Capp
Agency Producer: Mays Al-Ali
Produced by Bikini and AKQA.FILM
Director: Jonty Toosey,DOP: Bruce Jackson
Producer: Phil Barnes,Art Dept: David Rosen
Executive Producer : Kate Elson
Edit by Cut And Run,Editor: Ben Campbell
Sound design by Adelphoi,,Sound designer: Shervin Shaeri
Producer: Sean Atherton
Post Production/TK by Rushes
Producer: Carl Grinter,Cameras supplied by Take2
Lighting supplied by Aim Image & Arri Focus
Filmed at Pinewood Studios, London

The two commercials in the campaign show young men, clearly hot and bothered, whose imaginations run wild with the possible twists in conversation that could happen over a coffee. When pressed, they suggest going out for a Dare iced coffee. Here’s the two spots

The Girlfriend

The Boss

Advertising Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Creative director: Simon Langley
Art director: Nils Eberhardt
Copywriter: Richard Morgan
Agency producer: Mandy Payne
Filming shot: Justin Kurzel via Cherub Pictures
Director of photography: Adam Arkapaw
Editor: Adam Wills
Producer: Serena Paull
Post production: The Lab and Fin Design.
Via: The Inspiration Room

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Post prodcution: Loupe London
Account Supervisor: Sandrine Bissoulet, Gaëlle Morvan, Patricia Denis du Péage
Advertiser’s Supervisor : Carlo Paolucci, Dominique Laroche, Vanessa Masliah