The Ad Mad! – Creative Advertising, Art and Design blog

From USB Flash sticks to a butter knife, there’s plenty of things you can do with wooden clamps!

USB Flash Stick

(more…)

WWF/Adena has spent years making people aware of the implications of climate change and that everything may come to an end if we don’t do something to stop it. From the smallest things, to the biggest, the planet. In order to get people to join up over the 2007 Christmas period, they enclosed a WWF/Adena insert in certain book collections in several bookshop around Madrid. The insert looked like just another page in the book. A leaf of the same paper, same weight, same colour, same font… On the page was written “The End”, surprising the reader that the book had ended long before the last page. In this way they wanted people to understand that any story, anything, can end before it is supposed to if we do nothing. So, on the other side, they asked them to help stop climate change by joining WWf/Adena. WWF/Adena received a reply from 20% of the enclosed coupons, considerably increasing during the first two weeks the number of mebers and partners.

Agency: Contrapunto Madrid, Spain.

Tree Trimming

I Can Do Any Thing

And this is last year’s spot

Subway Installation – Twilight Movie Release from ginga on Vimeo.

For the movie release in Brazil, Ginga Interactive has created a series of marketing stunts both on and offline. Apart from creating and uniting various fan communities of the books and film, interactivity was brought to the underground metro system in São Paulo.

Interactive Posters were installed in various terminals of the metro system, with animated videos and content which bemused the diverse audience/passengers playing with the interface, and extra content sent via bluetooth to their cell phones (if they so wish to accept it).

Check out the agency’s Flickr set for more images here.

“Boxes” came out on top in the Panasonic Next Generation Talent advertising contest. Congrats to the  people who put together this rather arty  piece of visual communication …