Twilight – Interactive Movie Poster
Subway Installation – Twilight Movie Release from ginga on Vimeo.
For the movie release in Brazil, Ginga Interactive has created a series of marketing stunts both on and offline. Apart from creating and uniting various fan communities of the books and film, interactivity was brought to the underground metro system in São Paulo.
Interactive Posters were installed in various terminals of the metro system, with animated videos and content which bemused the diverse audience/passengers playing with the interface, and extra content sent via bluetooth to their cell phones (if they so wish to accept it).
Check out the agency’s Flickr set for more images here.
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Posted by The Ad Mad on December 17th, 2008,
on Creative Advertising.
May 21st, 2009 at 11:11 pm
Alice and Jasper are just so cute. I wish we’d see more off screen pics and coverage of them
July 10th, 2009 at 4:50 am
Twilight is a thousand times better than Harry Potter. I really love this movie, it is the best movie i have ever watched.
July 26th, 2009 at 7:39 am
i love the chemistry between Kirsten Stewart and Robert Pattinson. Twlight will always be one of the best vampire-love story movies.
November 9th, 2009 at 1:19 pm
| cannot get enough of the movie Twilight. This is the best movie that i have ever watched. I love the chemistry between Kristen Stewart and Robert Pattinson
December 3rd, 2009 at 1:06 pm
I’m surprised Twilight feels the need to advertise–its fans willingly act as promotional entities/zombies with no compensation at all…
January 18th, 2010 at 3:10 am
Twlight is really a great movie and i watched it several times. I love Kristen Stewart and also the rest of the cast of Twilight, they are really superb.