Comments on: The Shark Project http://www.theadmad.com/2008/10/21/the-shark-project/ Sat, 20 Mar 2010 21:42:06 -0400 http://wordpress.org/?v=2.8.3 hourly 1 By: Schizo Team http://www.theadmad.com/2008/10/21/the-shark-project/comment-page-1/#comment-2834 Schizo Team Thu, 04 Dec 2008 16:24:33 +0000 http://www.theadmad.com/?p=631#comment-2834 Dear all, For your information, the creation "SharkProject" by Young & Rubicam Franckfort, uploaded on your blog, is a pure copy of our creation shortlisted at Cannes Lion International Advertising Festival in 2007. By the way, it was the only french promo creation shortlisted in 2007. Our creative team is called Schizo : Copywriter : Benjamin Caillé AD : Jérémy Brunet Here is the original creation : http://www.facebook.com/photo.php?pid=355535&l=ddfcd&id=598411423 Kind regards Dear all,

For your information, the creation “SharkProject” by Young & Rubicam Franckfort, uploaded on your blog, is a pure copy of our creation shortlisted at Cannes Lion International Advertising Festival in 2007. By the way, it was the only french promo creation shortlisted in 2007.
Our creative team is called Schizo :
Copywriter : Benjamin Caillé
AD : Jérémy Brunet
Here is the original creation :
http://www.facebook.com/photo.php?pid=355535&l=ddfcd&id=598411423

Kind regards

]]> By: marcelo http://www.theadmad.com/2008/10/21/the-shark-project/comment-page-1/#comment-2229 marcelo Fri, 31 Oct 2008 11:11:02 +0000 http://www.theadmad.com/?p=631#comment-2229 Shelley Nible: now that's a creative critic, i prefer your aproach rather then the real one, but there's something you're forgetting. When you say something like "his is what poachers do everyday to sharks and you can stop them” with that kind of visual you'll leave nothing to the imagination. anyway i enjoyed read your opinion Shelley Nible: now that’s a creative critic, i prefer your aproach rather then the real one, but there’s something you’re forgetting. When you say something like “his is what poachers do everyday to sharks and you can stop them” with that kind of visual you’ll leave nothing to the imagination.
anyway i enjoyed read your opinion

]]> By: The Ad Mad http://www.theadmad.com/2008/10/21/the-shark-project/comment-page-1/#comment-2036 The Ad Mad Wed, 22 Oct 2008 17:18:21 +0000 http://www.theadmad.com/?p=631#comment-2036 Yeah it sounded strange to me too... maybe the message is stronger this way and they were looking for shock? Yeah it sounded strange to me too… maybe the message is stronger this way and they were looking for shock?

]]> By: Shelley Noble http://www.theadmad.com/2008/10/21/the-shark-project/comment-page-1/#comment-2005 Shelley Noble Tue, 21 Oct 2008 18:37:24 +0000 http://www.theadmad.com/?p=631#comment-2005 Concept and execution excellent EXCEPT--- Would have been much much more effective MESSAGE if the copy read "This is what poachers do everyday to sharks and you can stop them" rather than "Yu just finned a shark" which leaves the mailing recipient feel only guilt and not enraged. See? Concept and execution excellent EXCEPT— Would have been much much more effective MESSAGE if the copy read “This is what poachers do everyday to sharks and you can stop them” rather than “Yu just finned a shark” which leaves the mailing recipient feel only guilt and not enraged. See?

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