Tide: Longer lasting whites
“Longer lasting whites”
To demonstrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brilliant white clothes.
Agency: Leo Burnett Frankfurt, Germany.
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Posted by The Ad Mad on October 8th, 2008,
on Animation and video.
October 8th, 2008 at 2:33 pm
Hahaha,
this is really creative and this from a company in germany…
October 9th, 2008 at 1:07 am
I love this!
October 9th, 2008 at 1:32 am
Glad you liked it ladies!
November 28th, 2008 at 11:56 am
Nicely executed, BUT it seems to be blatantly copied from a previous outdoor ad done a year or two ago. Can’t remember the brand or agency but I’ve seen it in annuals and websites, etc. There’s no way this was a coincidence.
April 1st, 2010 at 6:53 am
That would be JWT’s clean air ad campaign….