The Ad Mad! - Creative Advertising, Art and Design blog

Not so long ago, the packaging design industry realised they could play with bar codes to communicate: it only requires a few millimeters tall of code for it to be read-able, so there’s plenty of things you can do with the rest of it. You’re probably not used to seeing any design applied to this part of a package, or most surely, you don’t even look at it. But in Japan it’s becoming a very popular trend, and there’s a design studio, D-Barcode, that specializes on this subject. Here’s my favourites:

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Posted by The Ad Mad on October 7th, 2008, on Art + Creativity, Design.