Meister Leica D-Lux 3: Pixel ambient
Challenge
To create a novel piece of advertising which demonstrates that you can take much more detailed shots with the Leica D-Lux 3 from Meister Camera than other digital cameras.
Solution
We demonstrated how ill-defined objects can look when you don’t use a high-definition camera like the Leica D-Lux3. To do this, we put 3D objects in the surrounding. The key was that each of these objects was completely made up of thousands of little wooden pixels. For example, a life-sized, pixelated dog was tied up outside a Meister Camera shop. There was a display next to it with the headline: See in more detail.
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Production: Thomas Beecken, Realisations KG
Account: Fedja Burmeister
Released: December 2007
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Posted by The Ad Mad on September 16th, 2008,
on Creative Advertising.