The Ad Mad! – Creative Advertising, Art and Design blog

Life-size statues stand for California resident’s lack of healthcare coverage. Here’s the website. The outdoor display, “Uncovered,” is meant to bring attention to California’s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.

Agency: TAXI New York, USA.

Thanks to Direct Daily & Marc van Wageningen for bringing it to our attention

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Posted by mpared on September 12th, 2008, on Creative Advertising.