The Ad Mad! – Creative Advertising, Art and Design blog

To promote the screening of Knocked Up on SKY Movies DDB New Zealand collected thousands of tadpoles and converted an Eyelite into a fish tank. Then created a model of an unfertilized egg, full of fish food that the tadpoles were attracted to.

watch the video here:

Agency: DDB New Zealand
Creatives: Toby Talbot (Executive Creative Director), Christie Cooper (Copywriter), James Conner (Art Director)
Country: New Zealand
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers -- ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV

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Posted by mpared on September 8th, 2008, on Creative Advertising.