Duracell Plus
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Fran Luckin, Gerrry Human
Art Director: Martjie Louw
Copywriter: Taryn Scher
Ok ok, I know, don’t say it: this robots don’t really run on batteries, buy hey I love the art and the idea is pretty funny too. I can tolerate that mistake 
Here’s the rest of the campaign:
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Posted by The Ad Mad on September 4th, 2008,
on Creative Advertising.
September 4th, 2008 at 3:49 pm
Very creative. But the product isn’t shown in the art. The robots could have had their battery pack exposed to showcase the product. One possible criticism of remarkably good ads.
September 5th, 2008 at 12:30 pm
Under the copy there’s a AA battery, I guess that’s enough
September 5th, 2008 at 1:43 pm
I want the Duracell-bunny back!
September 10th, 2008 at 7:54 pm
The first one is basicly saying that,
Even when that form of robot is old/out dated and doesn’t work properly anymore, the battery will still be as charged as it was when it was put into the robot.