The Ad Mad! – Creative Advertising, Art and Design blog

“24 Hours Online Tracking. www.cn.dhl.com”

We had posted some time ago this same campaign, applied on DHL’s runner vans, here’s another version:
“To generate buzz for the DHL Online Tracking among the business community, a group of couriers walked around Beijing’s Central Business District. A white silhouette of a computer cursor was placed on their back as they went through the city, quite literally demonstrating the possibility of constant tracking of your DHL parcel!”

And here’s the video:

Agency: Ogilvy & Mather Beijing, China.

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Posted by The Ad Mad on August 14th, 2008, on Creative Advertising.