French Road Safety
“It’s yellow, it’s ugly, it doesn’t go with anything, but it can save lives.
Safety vest and reflective triangle will be obligatory in every vehicle. Get equipped now.”
In 99% of the cases, using a celebrity for a campaign is an easy way out with poor results. But I think on this one, it’s just a terrific idea. Look at those gloves! 
Advertising Agency: Lowe Stratéus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Jocelyn Berthat
Copywriter: Philippe Lopez
Photographer: Dimitri Daniloff
Published: June 2008
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Posted by The Ad Mad on August 12th, 2008,
on Creative Advertising.