DHL: 24hs online tracking
“24 Hours Online Tracking. www.cn.dhl.com”
This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.
Advertising Agency: Ogilvy & Mather, Beijing, China.
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Posted by The Ad Mad on August 4th, 2008,
on Creative Advertising.
August 14th, 2008 at 11:43 am
[...] had posted some time ago this same campaign, applied on DHL’s runner vans, here’s another version: “To generate buzz for the DHL Online Tracking among the [...]
August 24th, 2008 at 1:12 pm
Another version of the same campaign is called ‘Courier’ and can be found at the ADSOFTHEWORLD link as above. Check them out!
August 24th, 2008 at 2:02 pm
Hey thanks puppiepoppy, we got it here to: DHL Courier