The Ad Mad! - Creative Advertising, Art and Design blog

“Help bring clean water to children in rural areas”

I just wonder if that water would stay clean after loads of dirty coins are inside…nice action though

Some more info:
Viet Nam has made rapid progress over the past decades. But many parts of the country have been left behind. It is estimated that nearly 17 million children in Viet Nam (52%)have no access to save water. And the the figures are much higher in ethnic minority and remote areas. Unicef has been working with the Vietnamese government to provide rural communities with greater access to safe water. It also supports the government in developing child friendly water facilities for kindergartens and schools. These ongoing aid efforts are part of UNICEF’s contribution to the Millennium Development Goal for water and sanitation: to halve, by 2015, the proportion of people without sustainable access to safe water and basic sanitation. UNICEF is supported entirely by voluntary funds. Because it relies on the contributions of individuals, businesses and governments, they decided to help by creating a fund raising device that will reach out the well-heeled residents and tourists in Viet Nam. At first glance it may look like a regular donation container. Except, there’s water in it. Designed to look like a cross-section of a well, the water level rises whenever a coin is donated into the container. At the top of the well is a boy symbolizing the children who need help getting access to safe water. These collecting “wells” will be used to gather donations from visitors to UNICEF’s offices across Viet Nam, as well as locations where well-off locals and tourists gather such as boutique shops, restaurants, clubs and bars.

Agency: TBWA\ Singapore.

Milk’s favourite cookie

“The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.”

And here’s a video showing how it works. Pretty cool!

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
thanks Oliver for sharing this one! 

Silly humor for those of you working on web design or interactive agencies
BTW sorry about the lack of posts lately, I’ve been really busy…better stuff coming soon!