Oreo: elevator
Milk’s favourite cookie
“The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.”
And here’s a video showing how it works. Pretty cool!
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
thanks Oliver for sharing this one!
Suscribe to our feed
Posted by The Ad Mad on July 23rd, 2008,
on Creative Advertising.
July 23rd, 2008 at 7:22 pm
I like it.
Being inspired is one way to think outside the box. For me Being noticed by being different works the best. Everyone has made a better pizza, cola and beer…..so whats left…..we have to make a different pizza, cola and beer. I mean there are loads of celebrity singers out there…..and people don’t care because they’re not that great…..but they do get noticed because they market themselves as different not better.
July 27th, 2008 at 1:42 pm
I totally agree Darren. Thanks for stopping by!