DHL
To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird¡s-eye view of Hong Kong highways jam-packed with stationary traffic. The moving handrails the acted as a fast lane with a steady flow of little yellow DHL vans racing past.
Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Gavin Simpson
Creative Director: Eugene Tsoh
Copywriter: Thomas Tsang
Art Director: Eugene Tsohr, Roy Yung
Photographer: Jacky Ip
Illustrator: Kim Ho
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Posted by The Ad Mad on July 10th, 2008,
on Creative Advertising.
August 6th, 2008 at 11:00 am
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