Unicef
“Don’t ignore me. China has over 1.5 million underprivileged children.”
Really strong ad…too bad this kind of things only work from specific angles.
Great anyway.
Advertising Agency: Ogilvy & Mather, Shanghai, China
Creative Director: Kevin Lee
Art Directors : Ng Fan, Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Copywriters: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
Thanks to Mark for sharing this one!
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Posted by The Ad Mad on July 7th, 2008,
on Creative Advertising.
July 7th, 2008 at 12:40 pm
You mean this photographic figure of a child exists on those stairs!? What an incredible experience it would be to hit the correct viewing angle and have such a ghost appear! Like magic!
July 13th, 2008 at 4:16 pm
Totaly Shelley! And I also guess nobody dares to stand on that part of the stairs, so the illusion must be nice