WWF: heroes

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“Iris Jenkins saves the planet, by switching off lights. Be the hero.”

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“James Woodburn saves the planet, by watering after 6pm. Be the hero. ”

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“Jeremy Fortuin saves the planet, by turning his TV off standby. Be the hero.”

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008

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