WWF: heroes
“Iris Jenkins saves the planet, by switching off lights. Be the hero.”
“James Woodburn saves the planet, by watering after 6pm. Be the hero. ”
“Jeremy Fortuin saves the planet, by turning his TV off standby. Be the hero.”
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008


