McCain Smooth-eez: Blender
You gotta love the use of the media here!
Advertising Agency: Taxi Canada
Creative Director: Zak Mroueh
Art Director: David Lamarche
Copywriter: Mario Laberge
Illustrator: Maurice Gervais
Production: Tara Greguric, Jacques Latreille
Released: June 2007
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Posted by The Ad Mad on April 10th, 2008,
on Creative Advertising.
April 22nd, 2008 at 4:33 am
Smooth-eez Blender by McCain…
The Brief: Come up with an outdoor media execution in order to launch McCain Smooth-eez, a pre-made, frozen fruit drink.
The Idea: Using revolving glass doors to give customers firsthand experience of being “inside the blender” to get a go…