The Visual Rhetorics of the Supreme Being

Click to enlarge the design

The connotations of logos, especially those of large American multinationals, are for him [Max Bruinsma] the very raison d’être for the creation of his visual poetics, a poetry that finds a profound resonance in our western culture. The visual, typographical stature of logos such as those of IBM, LEGO, Google, etc, in its poetic connotation is liberated from the meanings of the word”

A work by Max Bruinsma and Strange Attractors. Read more about it here

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