Bartle Bogle & Hegarty
“Great works. BartlebogleHegarty.com”
I love this concept, promoting BBH Asia Pacific advertising agency. Too bad the copy isn’t very legible (the site of the company, not the ‘keep walking’) and maybe there was a way to express this without using 2 pencils, as I think it gets a little redundant.
Advertising Agency: Bartle Bogle & Hegarty Asia Pacific, Singapore
Executive Creative Director / Copywriter: Steve Elrick
Art Director: Hoon Pin Kek
Photographer: Geoff Ang
Production Managers: Asmanic Yang, Owen Lee
Retoucher: Procolor
Account Management: Lesley Anne John
Agency Producers: Michelle Tay, Xenia Tan, Jasmine Quek
Published: February 2008

March 11th, 2008 at 11:46 am
I like your writing style. Looking forward to reading more from you.
- Sue.
March 11th, 2008 at 1:52 pm
I totally agree with you again. The single pencil with more readable type would have been far stronger!
March 11th, 2008 at 2:42 pm
[...] The Ad Mad! - Creative Advertising, Marketing and Design blog put an intriguing blog post on Bartle Bogle & HegartyHere’s a quick excerpt [...]
March 11th, 2008 at 10:30 pm
Thanks for passing by people!
Yeah, but it’s hard concept to get through without that many clues…Also I’m not a big fan of using other companies stuff for your own purpouse…but this one got my attention anyway