Bartle Bogle & Hegarty

Click to enlarge the ad

“Great works. BartlebogleHegarty.com” 

I love this concept, promoting BBH Asia Pacific advertising agency. Too bad the copy isn’t very legible (the site of the company, not the ‘keep walking’) and maybe there was a way to express this without using 2 pencils, as I think it gets a little redundant.

Advertising Agency: Bartle Bogle & Hegarty Asia Pacific, Singapore
Executive Creative Director / Copywriter: Steve Elrick
Art Director: Hoon Pin Kek
Photographer: Geoff Ang
Production Managers: Asmanic Yang, Owen Lee
Retoucher: Procolor
Account Management: Lesley Anne John
Agency Producers: Michelle Tay, Xenia Tan, Jasmine Quek
Published: February 2008

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4 Responses to “Bartle Bogle & Hegarty”

  1. Sue Massey Says:

    I like your writing style. Looking forward to reading more from you.

    - Sue.

  2. Shelley Noble Says:

    I totally agree with you again. The single pencil with more readable type would have been far stronger!

  3. Art Blog » Bartle Bogle & Hegarty Says:

    [...] The Ad Mad! – Creative Advertising, Marketing and Design blog put an intriguing blog post on Bartle Bogle & HegartyHere’s a quick excerpt [...]

  4. The Ad Mad Says:

    Thanks for passing by people!

    Yeah, but it’s hard concept to get through without that many clues…Also I’m not a big fan of using other companies stuff for your own purpouse…but this one got my attention anyway :)

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