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Pizza Kingdom: Escalator

Click to enlarge the ad

“Want extra cheese pizza? Just get over here!”

I really dig the use of the medium, but does it sell the product? How delicious can a pizza on the floor look?

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Hsueh
Art Director: Chris yan
Copywriter: Lily zhao
Released: 2006

This entry was posted by The Ad Mad on Monday, March 10th, 2008 at 7:39 pm and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Pizza Kingdom: Escalator”

Art Blog » Pizza Kingdom: Escalator Says:
March 10th, 2008 at 8:41 pm
[…] The Ad Mad! - Creative Advertising, Marketing and Design blog created an interesting post today on Pizza Kingdom: EscalatorHere’s a short outline […]
Shelley Noble Says:
March 11th, 2008 at 2:34 am
I agree with you, Ale. It’s a great use of the escalator but then you have to step on the food–not appetizing! Good to think things through ALL THE WAY!!!

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