Honda green letter
“Honda wanted to raise the green credentials of its lawn and garden equipment and to remind avid gardeners that Honda’s range of products is not only good for their garden, it’s also good for the environment. Their solution was a letter that grows. They printed the direct mail piece on specially made paper containing seeds that could be planted to grow flowers. When consumers planted the letter, it became a permanent (and lovely) part of their garden. In terms of a gardening message, “Honda” literally became part of their garden.
In terms of a green message, they went beyond “Carbon Neutral” and created an idea that would ultimately remove carbon from the atmosphere. Both the envelope and paper were 100% recycled, acid free and environmentally friendly. They even used green friendly inks.”
Agency: Inferno London, United Kingdom
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Posted by The Ad Mad on March 9th, 2008,
on Creative Advertising.
March 9th, 2008 at 12:00 pm
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Chris Tackett
March 9th, 2008 at 2:11 pm
[...] paporartistnH“Honda desirable to meliorate the naif credentials of its lawn and garden equipment and to inform ravenous gardeners that Honda’s hold of products is not inner beatific for their garden, it’s also beatific for the environment. Their partitioning was a take … [...]
March 9th, 2008 at 5:17 pm
Thanks a lot Chris!
March 9th, 2008 at 7:56 pm
[...] lombardininH“Honda desirable to meliorate the naif credentials of its lawn and garden equipment and to inform ravenous gardeners that Honda’s hold of products is not inner beatific for their garden, it’s also beatific for the environment. Their partitioning was a take … [...]
March 9th, 2008 at 9:00 pm
[...] green letter Written by on March 9, 2008 – 2:26 pm - The Ad Mad added an interesting post today on Honda green [...]