Matusalem Rum
“Fidel’s tradition of long speeches began in 59, when he had to explain to cubans why he expelled their best rum.”
“The caribbean has never seen a pirate like Fidel. He stole an island and threw the treasure away.”
Taking advantage of Fidel’s announcement being the latest news, this campaign for Matusalem Rum was released. Maybe picking on him a bit, but it’s really good. I love the layered handmade-feel of the art direction and you can almost taste the product visually. See with moderation! 
And the best for last, check this hilarious TV spot for the same campaign.
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Posted by The Ad Mad on February 29th, 2008,
on Creative Advertising.