The Ad Mad! - Creative Advertising, Marketing and Design blog

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Designer / Photographer: Nick Smith
Copywriter: Veronica Copestake
Other Credits: Angelina Farry

This is a great idea, no doubt about it…but does it work?

Just imagine you run into an almost completely sunk billboard on the beach…you'd be intriged, that's OK, but you wouldn't get it… Then another person sees the full billboard, as the tide is low. It's just an ad stuck on the beach, nothing new.

The working-ad scenario would be for people who go through that part of the beach often and get to see all the states depending on the tide. In that case, damn this is a terrific ad! The point is that as you can't see both stages of the advert at the same time, there's no way you can get it, except you see it on a blog

This entry was posted by The Ad mad on Wednesday, February 27th, 2008 at 9:02 pm and is filed under Creative Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.