Solid Private and Commercial Security Services
Advertising Agency: Walk The Line, Warsaw, Poland
Executive Creative Director: Pawel Miklaszewski
Art Director: Jarek Spula
Copywriter: Adam Mazurek
Retouch: Mateusz Wesolowski
I read a comment on this ad that made me share it.
Okay, it is a cute photo, funny concept and works overall…but since when are little kids afraid of animals? Specially small fluffy ones like mice? Didn’t the creatives on this advert see Stewart Little?
Also, does this sell a security service? I didn’t get it in the first place as I wasn’t familiar with the company, and then was like ‘oh…so that’s what you’re trying to sell me…’
What do you think? Is it working at all, or is it just a nice funny photograph?
February 20th, 2008 at 8:45 am
True, it doesn’t work for security company, but it is a nice pic and stays in your mind. Guess that is the point, but still not even close to good work because of the first reason.
February 20th, 2008 at 9:51 am
I think it’s a nice concept: you really associate “security” with the kid’s attitude so I think the message is working…
Nice and curious ad
Regards from Amsterdam,
Paquito.
February 20th, 2008 at 10:08 am
haha That shows that this ad just ‘might’ work for some
But I have to agree with Tom on this one, didn’t seem like a security ad at all when I first saw it.
February 20th, 2008 at 4:53 pm
I liked your comment and I share the same opinion
It’s funny, but….yeah,probably it works…for most people…
you’ve got really nice blog, mate