Nintendo Wii
“Wii’ll not forget. Relive all vintage games with Virtual Console.”
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director / Photographer: Francesco Epifani
Copywriter: Davide Rossi
Released: April 2007
I particulary love the use of the media here: using post-its as pixels, that actually contained a message…it must have costed a fortune though, but hell, it’s Nintendo 
That makes me think also about how much lucky companies like this are, being able to use part of their history that made a huge impact in worldwide culture, in a brand new campaign, selling a new generation product.
Anyway, my compliments to the agency!
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Posted by The Ad Mad on February 19th, 2008,
on Creative Advertising.